The Ice Bucket Challenge is a viral craze which began in America in the summer of 2014 and aims to raise money for the Amyotrophic Lateral Sclerosis (ALS) Association. Started by former Boston College baseball player Pete Frates, whose career was cut short by ALS, it involves a person having a bucket of iced water poured over their head and then nominating someone else to follow suit. Video evidence of the drenching is shared on social media. The nominee can either accept and donate money to the ALS Association or refuse and donate a larger sum of money.

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